Collection: Pure Apparel

Pure Apparel - a salty, bare-footed, alternative surf/travel lifestyle brand specialising in original hand-drawn designs born out of Fremantle, WA.
 
Pure was born in 2014 as a way of illustrator and designer Matt Adams selling his artwork to a wider audience whilst still enjoying the beach, surf and globe-wandering life-style. 
 
Based predominantly online, with the occasional summer pop-up, the brand is often run from the road, drawing inspiration from the adventures along the way.
 
Life changes when you’re pure to yourself. Whether that’s through surf, skating, art, music, travel we believe it is vital to do what makes you happy and do it as much as possible. 
 
Our next chapter involves a road trip through Europe’s best surf spots, a pop-up shop in Fremantle over Summer and the release of a new wholesale range.
 
Keep in touch and stay salty
 
Pure Team
10 products
  • SALTY SEA DOG TEE (BURGUNDY)
    Regular price
    $49.99
    Sale price
    $49.99
  • SALTY SEA DOG LONG SLEEVE (BLACK)
    Regular price
    $59.99
    Sale price
    $59.99
  • SALTY JESUS TEE (WHITE)
    Regular price
    $49.99
    Sale price
    $49.99
  • VITAMIN SEA TEE (GREY)
    Regular price
    $49.99
    Sale price
    $49.99
  • VITAMIN SEA LONG SLEEVE (GREY)
    Regular price
    $59.99
    Sale price
    $59.99
  • VAN LIFE TEE
    Regular price
    Sold out
    Sale price
    $0.00
  • VAN LIFE LONG SLEEVE (WHITE)
    Regular price
    $59.99
    Sale price
    $59.99
  • WHALE TAILS LONGSLEEVE (NAVY)
    Regular price
    $59.99
    Sale price
    $59.99